About Alice Rosini
The reason for being me and why
I design spaces for sensitive clients, who feel the need to work on their environment, with an approach based on listening and empathy.
Imagine...
- Having your own environment and feeling the need to make changes
- Feeling that your home no longer meets your needs
- Having ideas but not knowing how to put them together
- Dreaming of a house with your own style but not knowing how to achieve it
- Not knowing where to start because everything seems difficult
- Being followed by an architect but not being sure and being afraid that it is not for you
You are a person...
- Who likes to be listened to
- Who has no problem asking for help
- Who likes a sustainable and respectful lifestyle
- Who likes to choose with awareness
- Sensitive, positive, kind
- Looking for a simple, clear and humane approach
I'm Alice, I aim to create "crocheted" environments for you with an introspective path based on listening.
- Understanding your needs, with questionnaires, interviews and targeted questions.
- Finding your style, working on images of existing examples and objects you like.
- Working on interior branding, a tool to communicate your brand values and message through the design of a physical location i.e. your shop.
- Create the atmosphere you want, for your space, for your customers.
- Visualize your space with 3D views that I will prepare for you to show you the proposed solutions. We will also do 4-hand sessions with the 3D software to visualize the solutions together and see the effects of the changes live.
- Choose colours and materials.
- Make the most of what you already have and integrate it with what you have to buy.
- Keep the budget under control and optimise expenditure.
- Create an environment that helps your customers enjoy the shopping experience and at the same time create a working environment that is ideal for you.
- Arrange spaces, identifying pathways, wow points etc.
- Create harmony between the environments of your project.
- Create an inclusive design for a shop also designed for children, the elderly and people with special mobility needs.
About me...
A cat: because it explores, moves slowly or with extreme speed. Because the cat has the power to always choose the best place, the warmest (if it's cold outside), the coolest (if it's hot outside), the cleanest, the most hygge place there is.
When I open the latest issue of Flow, with those wonderful illustrations, the paper, those stories of women so different from each other and their homes.
Pizza, bread, crochet, decluttering, gardening and anything that allows me to move my hands creating, or vice versa.
Journaling, reading Michelle Obama, watching TED, reading and re-reading material my coach gave me, listening to classical music.
Where I come from
I was born in the middle of the Sienese hills, graduated from the Faculty of Architecture in 2004, and an Erasmus in between. I have lived abroad for many years, for work and for love, but above all out of curiosity and a desire to experience other worlds.
From The Netherlands, the windowsills, so rich, so intimate and at the same time available to the eye of the passer-by, so delicately exhibitionist and generous.
From Berlin, the Flohmarkten, the second-hand markets, second hand forever, as a philosophy of life
From Latvia, the beauty of winter and the cold, the real kind that makes you want to stay indoors with a cup of hot chocolate in your hands and the baggy jumper that grandma made. In a word, hygge and the first time I experienced it for myself.
Why Crochet Architecture
To reconcile the nobility and complexity of architecture with the care and craftsmanship of crochet.
The heaviness and materiality on the one hand, the lightness and transparency on the other.
The brick and the wire. And the possibility of these characteristics to coexist.
For me, that is how I see the design of a house, the design of a space to be lived in. It is a way for me to design synonymously with care, time, a path made up of rules and creativity and their right mix.
It is introspection and listening to one's needs, it is a great work that requires time, patience and dedication. Because for me crochet is synonymous with tradition and craftsmanship. Because crochet is playful and light.
I am in fact the daughter of artisans, growing up with a seamstress mother, and I believe in the value of craftsmanship and the dedication it requires.
Why Positive?
Because working on one's own home is often synonymous with stress and fatigue, and I believe that embarking on the journey with a positive approach helps one to experience this potentially beautiful moment.
Why Human?
Because architecture must be made for you and your needs. As well as saying it, it is important to do it. So I write it in my statement as a reminder.